Next time you pass a billboard, pay attention. You may just change someone’s life.
The Texas Center for the Missing and Clear Channel Outdoor launched a new billboard campaign in February to generate leads in the cases of missing Texans. Every month, billboards across the state will feature the photo and information of a different missing person.
This month’s campaign will focus on Alexandria (Ali) Lowitzer, who disappeared in 2010 at the age of 16. Lowitzer’s photo will be broadcast on digital billboards throughout the state more than 1,200 times per day for a month.
This effort is part of a longtime partnership between the Texas Center for the Missing and the outdoor advertising industry. The Texas Department of Public Safety Missing Persons Clearinghouse received 55,346 missing person reports in 2017, 41,893 of which were juveniles.